How Can Alliance Sell at or Below Cost

I figure if it's true it's not hype. But more importantly people must wonder why we would sell at or below our cost. The answer is two fold. We depreciate our cars every month and by having a less expensive car to depreciate we save money. So even when I break even or lose a little I'm still coming out ahead in the long run. Secondly, if the market picks up in the spring like it has every year that I've done this then we'll be able to sell cars that we paid less on and hopefully make up at least part of the losses of selling so cheaply now.

It's a long term solution to a short term problem. That's conservative accounting practices at work and it's how I was taught to do things. As I said to someone today, "Every time I've gotten greedy in my life I've lost money." So eventually I learned my lesson and although I'm still tempted I am constantly reminded to take the slow and steady route and win the race at the right pace.

Oh, and we're not losing money on every sale so don't feel bad for us. If we lived by the old joke addage, "We lose money on every deal but we make it up in volume." then you should be worried and call me right away to set me straight.